Situation
A regional enterprise applications integration and services company sought to expand as a national provider of web enabled business process solutions.
Key Challenges
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Focus and simplify its service offerings,
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Create a single corporate position from multiple underlying service areas,
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Prepare a business plan for expansion financing,
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Develop an analyst presentation, and
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Manage a national advertising and public relations initiative.
Rapid Deployment Solutions
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Consolidated multiple service offerings
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Reduced seven lines of business into three corporate offerings
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Developed business, capital, and marketing plans supporting a single corporate focus
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Delivered a positioning analysis to a dozen industry analyst firms
Strategic Solutions
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Created a competitive positioning strategy underlying client acquisition, resource development, and marketing initiatives.
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Implemented a marketing plan including print, web, affiliate, and industry representation
Functional Focus and Impact
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Strategic Planning
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Marketing
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Product/Services Development
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Sales Management
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Financial Accountability
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Organizational Structure
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Knowledge Management
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Staff Development
Results
The company secured more than $20 million in financing to roll out the new strategy.
