Situation

​

A regional enterprise applications integration and services company sought to expand as a national provider of web enabled business process solutions.

 

Key Challenges
 

• Focus and simplify its service offerings,

• Create a single corporate position from multiple underlying service areas,

• Prepare a business plan for expansion financing,

• Develop an analyst presentation, and

• Manage a national advertising and public relations initiative.
   

Rapid Deployment Solutions

 

• Consolidated multiple service offerings

• Reduced seven lines of business into three corporate offerings

• Developed business, capital, and marketing plans supporting a single corporate focus

• Delivered a positioning analysis to a dozen industry analyst firms

 

Strategic Solutions 

 

• Created a competitive positioning strategy underlying client acquisition, resource development, and marketing initiatives.

• Implemented a marketing plan including print, web, affiliate, and industry representation

 

Functional Focus and Impact

 

• Strategic Planning

• Marketing

• Product/Services Development

• Sales Management

• Financial Accountability

• Organizational Structure

• Knowledge Management

• Staff Development

 

Results

 

The company secured more than $20 million in financing to roll out the new strategy.