info@pmg-us.com

704.651.1845

Logo BTG.png
TPG Logo.png
GMPIMG logo.png
Logo GLG.png

© 2018 by PMG Consulting LLC. 

Proudly created with Wix.com

Enterprise Strategy

Strategy Alignment / Market Positioning

Technology Integration/Services Firm

Situation

A regional enterprise applications integration and services company sought to expand as a national provider of web enabled business process solutions.

 

Key Challenges
 

  • Focus and simplify its service offerings,

  • Create a single corporate position from multiple underlying service areas,

  • Prepare a business plan for expansion financing,

  • Develop an analyst presentation, and

  • Manage a national advertising and public relations initiative.
     

Rapid Deployment Solutions

 

  • Consolidated multiple service offerings

  • Reduced seven lines of business into three corporate offerings

  • Developed business, capital, and marketing plans supporting a single corporate focus

  • Delivered a positioning analysis to a dozen industry analyst firms

 

Strategic Solutions 

 

  • Created a competitive positioning strategy underlying client acquisition, resource development, and marketing initiatives.

  • Implemented a marketing plan including print, web, affiliate, and industry representation

 

Functional Focus and Impact

 

  • Strategic Planning

  • Marketing

  • Product/Services Development

  • Sales Management

  • Financial Accountability

  • Organizational Structure

  • Knowledge Management

  • Staff Development

 

Results

 

The company secured more than $20 million in financing to roll out the new strategy.